top of page


Market Resonance: Dimension 1 of 8
The Market Resonance is the first dimension the Visionary's Audit asks you about. This is because it's the effect that either shows the business is on track, even in its earliest stages, or its not meeting the basic requirement of producing income that recurs and self-generates. The Audit and its Reports talks about "buyers" as a generic term to mean customers, clients, buyers, members, subscribers, or any other form of buyer. You can also interpret this to mean donors, patro
1 min read


The Visionary’s Journal: Inner Certainty Must Come Before Strategy
Dear Founder,
What you require is a Zeteo of your own. Here’s what I mean.
I’ve seen that most founders still serving as owner-operators can name their general revenue target for the year, but don’t have real clarity on what exactly will produce that across what amount of time. (And it’s often a number they pulled out of a hat, not something they precisely calculated based on real data to inform it.) There are several problems with business planning that I’ve seen hundre
4 min read


The Visionary's Journal: Certainty is the Core of Authority
I’ve met many a Visionary who carries a Mission that lives in their bones, and burns in their heart. But few can say, with unshakeable certainty, exactly what they desire for themselves, and therefore require for that Mission to take form in the world. And what their non-negotiable boundaries are, that are informed by those requirements.
Get the Visionary's Journal for only $27 along with the companion Guide for life-changing results.
5 min read
bottom of page
